In November 2021 A.R.C. launched a new initiative to help through the climate crisis and have joined Ecologi. Ecologi was initially founded by a group of environmentalists in Bristol, UK. They were frustrated that many of us are not able to contribute enough to the colossal climate problem. It started in early 2019, when Elliot was on his morning commute to work. He was buying a coffee just as he had done thousands of times before, and asked himself: How much climate action could I fund with the money for a coffee? The answer led to a revelation – that the pocket change that billions of us have would not only be a significant upgrade to our own personal contributions to the crisis, but could also one day account for reducing half of the world’s emissions.
At the end of every month we donate part of the gross sale to Ecologi to do our part. There are enough climate solutions that are out there right now, that if we supported them, it’d undo 30 years of carbon damage by avoiding 1,500 billion tonnes of CO2. This is our opportunity.